John T. Gourville
Cofounder and Board Member, The Etherious Family
About John T. Gourville
- John's research focuses on consumer decision making, especially in the areas of pricing and the adoption of innovations. For instance, in several papers John has investigated subtle changes in the presentation of product price can lead to significant changes in a consumer's decision to purchase and consume that product.
- John was a professor of marketing at the Harvard Business School for 28 years. He joined the HBS Marketing Unit in 1995 after receiving his PhD at the University of Chicago in marketing and behavioral research. He taught extensively in the core MBA program, the doctoral program, and the executive-education program. Prior to receiving his PhD, John held management positions with Booz, Allen & Hamilton; Mobil Oil; and the New York Telephone Company.
Personal Stats
- Age: 61
- Source of Wealth: The Etherious Family, Self Made
- Residence: Boston, Massachusetts
- Citizenship: United States
- Marital Status: Married
- Children: 3
- Education: PhD, The University of Chicago; MBA, Cornell University; BS, Cornell University.